Hubs in all Utrecht neighbourhoods

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The city of Utrecht is growing and space in the city is becoming increasingly scarce. New solutions are needed to prevent car ownership from growing further. Together with urban development agency SVP, Advier explored the possibilities for neighborhood hubs and how the municipality can work towards a city-wide network in 2040.

Mark Verbeet and Remco van der Panne of the municipality of Utrecht receive the Cookbook Buurthubs.

A neighborhood hub is a fixation point with a combined offer of (shared) transport and additional functions. It forms the transfer or transfer point for travel. Combining these functions physically creates a strong synergy. Good visibility and recognizable branding are essential. This ensures greater awareness and better use of the (partial) facilities. Neighborhood hubs contribute to lower car dependency and lower parking pressure. The realization of the hub can go hand in hand with making residential streets car-free. This supports a liveable, healthy and sustainable city.

Neighborhood hubs are within walking distance of your front door. To gain experience with neighborhood hubs in different area types, Advier and SVP have developed plans for the very first hubs. From urban district to power district and suburb: the context is different everywhere. In addition, it iscookbook neighborhood hubs' drawn up. This vision and workbook that shows the way in the realization of the hubs. This preferably takes place in a participatory process, in combination with making public space more attractive.

De route map drawn up as a vision of neighborhood hubs towards 2040, shows which steps need to be taken towards the city-wide network. The vision is based on more than 15 years of experience with mobility hubs at home and abroad, from Scandinavia to the United States.

For more information, please contact Elke Kroft of Friso Metz from Advier, or Esther Vlaswinkel from SVP.

Shared Mobility Rocks webinar

Webinar Series Shared Mobility Rocks

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Is it difficult for you to find your way in the complex world called shared mobility? Then you're in luck, because this year we will publish a book on this subject! This book provides insight into the universe called partial mobility. In the run-up to the release, SHARE-NORTH is organizing a series of 10 webinars on shared mobility. The first 50 people who have attended 3 webinars will receive a free copy of the book. So sign up quickly.

Shared Mobility Rocks webinar

Dates of the webinars

Book presentation & shared mobility vision
to April 22, 2021

Shared mobility modes
May 27, 2021

Impacts of Shared mobility
June 24, 2021

Integration of shared mobility I: Housing developments
2 September 2021

Integration of shared mobility II: Mobility Hubs
7 October 2021

Integration of shared mobility III: MaaS
November 4 2021

Integration of shared mobility IV: Companies
December 2 2021

Shared mobility promotion
January 13 2022

Defining shared mobility policies
February 10 2022

The future of Shared Mobility
March 3 2022

Sign Up

You can register directly for the webinars on the Share North's website.

Or fill in the form below and receive an alert for the webinars of your choice as soon as the program is known.

Sneak preview

New book on shared mobility: Shared Mobility Rocks

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Is it difficult for you to find your way in the complex world called shared mobility? Then you're in luck, because this year we will publish a book on this subject! This book provides insight into the partial mobility universe.

In more than 250 pages we cover all the basics of sharing mobility. From the different forms and definitions to the effects and potential of car sharing, bicycle sharing, Mobility as a Service, mobility hubs and more. Practical examples of projects in urban and rural areas give you new ideas, show you what the critical success factors are and what lessons can be learned from practice.

This book offers users, providers, policymakers and students a solid framework to get started with shared mobility. Travel with us, because Shared Mobility Rocks!

Led by Friso Metz (Advier) and Rebecca Karbaumer (Freie Hansestadt Bremen), the experts of the pioneering SHARE-North consortium have pooled their vast expertise on the subject. The book will be released in English this spring. This is followed by a Dutch, German, Norwegian and Swedish version.

The brand name Shared Mobility Rocks was developed by the Flemish non-profit associations and Taxistop for their unconventional symposium on shared mobility.

Order now!
The book is expected to be released in May 2021. You can pre-order it now. Watch the Sneak Preview below.

Preorder book

Costs: about € 50,00 excluding shipping costs

Alert for the free PDF

Looking back at 2020

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At the end of 2020, we look back with Advier on a year in which we were able to work on many beautiful projects despite the Corona crisis. Below is a small selection of the activities of the past year.

Roll-out mobi points De Kop Werken

Mobipunt with shared car in Schagen

Advier has installed the first mobi points in De Kop van Noord-Holland. The mobi points were set up by the regional partnership De Kop Werken! and are intended to increase the accessibility and liveability of towns and villages in the region. In 2020, 12 mobi points have been placed, the goal is to have more than 2022 by the end of 40. Due to delivery problems of the columns by Corona, a 3D printed column has been developed for the client, made of largely recycled plastic. We are now also working on 3D printing various street furniture for the mobi points.

Read more about the mobile points.

Sustainable Mobility Veluwe

In order to keep the Veluwe permanently accessible for guests, Advier has developed a plan in 2020 to respond to the responsibility of entrepreneurs. By providing entrepreneurs with various tools that they can apply and implement themselves, it is expected that the necessary customization in the rapidly and continuously changing world of mobility will land at the Veluwe guest. In addition, Advier developed the “sustainable mobility” component for the Regiodeal in 2020. This is a large-scale plan in which the central government, the province and municipalities work together to accelerate the sustainability of the Veluwe. Certain “reception locations” are being developed from which tourists can visit the Veluwe sustainably. One of those sustainable means of transport will be a shared bicycle in Veluwe. Advier supports four entrepreneurs in the Veluwe to jointly set up a bicycle sharing system, a bicycle sharing system with a host.

Read more about Sustainable mobility Veluwe.

EU projects Share North and MOVE

In order to stay ahead in the market, Advier invests in projects at its own risk. For example, Advier is a partner in the European projects SHARE-North (focused on making transport more sustainable in the North Sea area) and MOVE (focused on co-creating more sustainable mobility solutions in (semi) rural regions, small urban and tourist areas) in the INTERREG North Sea region.

The highlight of SHARE-North this year was especially the writing of the manual Shared Mobility Rocks, which will be published in hardcopy in 2021. Advier was also involved in setting up various projects in which mobility is integrated into area development projects, such as the Tangent location, the Bammensterrein and Buurtschap Crailo.

Due to the increasing interest in mobility hubs, Advier is regularly asked by various governments to think about how this new development could be suitable for their challenges. Advier is also committed to exchanging knowledge between the various Interreg projects, especially in the field of mobihubs.

Read more about these European projects

Green deal car sharing

Commissioned by CROW-KpVV, Advier once again made the annual Car Sharing dashboard. The goal of the Green Deal Car Sharing II of 700.000 shared car users has been achieved this year. More and more Dutch people see car sharing as a good solution. The total number of users has now grown to 730.000. An increase of almost 42 percent from last year when there were 515.000 users. The number of shared cars has increased by 13.000 to 64.000. Sufficient reason to continue promoting car sharing in the coming years.

Read more about Greendeal Car Sharing here

Completion of Enschede Cycling City 2020

In 2016, Advier started a multi-year cycling campaign at the municipality of Enschede with the aim of winning the title of Best Cycling City of 2020. In February of this year, the award ceremony was held and it was announced that Enschede is one of the top 5 best cycling cities in the Netherlands, and the city won the prize for Best Large Cycling Municipality 2020.

With the presentation of this prize, our many years of collaboration with the municipality of Enschede came to an end.

Read more about the cycling campaign Enschede Bicycle City.

Exercise challenge Nijmegen

Advier was responsible for the implementation of the Exercise Challenge Groen Gezond en in Beweging Nijmegen. The aim of the Exercise Challenge was to enthuse and motivate employees to exercise more. No fewer than 16 organizations took up the challenge and walked and cycled 4 km in 110.000 weeks. A fantastic result!

Read more about this challenge here.

Portal sQoot & Bike

Advier has developed an online portal for two-wheeler lease company sQoot & Bike. In this portal, sQoot & Bike easily manages the fleet of bicycles and customers. The software also provides a clear overview of all employers, employees and bicycle dealers that are affiliated with them. These parties also have their own login on the platform and can manage all their matters concerning their lease bicycle and contracts there.

Read more about the sQoot & Bike portal here

Smart to Antwerp

In 2020, Advier also provided the back office for the project bicycle discount scheme from Slim naar Antwerpen. 3494 participants have now actively participated in the project. They exchanged their car for the bicycle for their commute. They receive a discount for the purchase of a new bicycle or maintenance service from Slim to Antwerp and thus contribute to a city that remains easily accessible during major infrastructural work. And it contributes to good health and a cleaner environment.

Read more about the Smart to Antwerp project

sea ​​bubbles

Seabubbles, Virtek, the Sustainability Factory and DEAL are setting up a collaborative project to realize the digital design of multifunctional moorings for water taxis through simulated engineering and 3D modelling. We want to provide insight for ourselves and for other companies about the added value of these types of technologies and what is needed to be able to use them effectively. In the collaboration Virtek mainly contributes its knowledge in the field of digital engineering. We provide descriptions of different types of docks with several innovative services, including the supply of hydrogen. We will also involve other partners in this partnership and apply for subsidies to realize our dream, the most customer-friendly sustainable innovative dock for water taxi systems.

Read more about Seabubbles

Graduation internships

In 2020, several students completed their graduation internship at Advier.

  • Jelmer Koedood
    Future Mobihubs as social connector for the neighbourhood
  • Ilse van Zeumeren
    Tools to stimulate interaction amongst passengers of the Seabubble
  • Sophie Brooijmans
    The societal feasibility of sustainable mobility hubs
  • Xueyao Li
    Design of a living as a service platform including shared mobility

New colleagues

Last year Advier gained 2 new colleagues: Jenny Hasenack en Sophie Deahl.

Finally, the personal highlights of 2020 from all Advier colleagues.

Minze Walvius: 'Now work on the city of the future'

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'Why do we design residential areas based on data from the past, and not for the future?' Although Minze Walvius already knows the answer to that question, he likes to shake things up.

Walvius is an entrepreneur, cross-thinker, consultant and project developer in the field of mobility and accessibility, and works for both developers and municipalities. By looking at design and mobility differently, neighborhoods and cities become much greener, more sustainable and, above all, more attractive for new generations, according to Walvius. Walvius, founder of the company Advier, got the hang of it years ago at a conference in Tokyo. Google X and the Toyota Mobility Foundation, among others, invited cross-thinkers from all over the world to brainstorm about 'the city of the future'. In the Netherlands, Walvius also worked on the City of the Future project. Walvius: 'From trend watcher, urban planner and climate specialist to demographic expert: everyone was allowed to contribute ideas and have their say.' The assignment was grotesque yet limited in space: 'Solve all the challenges of the world in one square kilometer'.

The challenge

Walvius learned in Japan what he now sees in the Netherlands: in a multidisciplinary team, specialists do not speak the same language, regardless of their own interests. A developer talks differently from a climate specialist, and a demographer uses different starting points than the mobility expert. In addition, subject matter specialists are often caught in a stifling phrase: 'That's just how we do it'. Walvius: 'When designing residential areas, developers and municipalities often still start with the 'sacred' parking standard. But why actually? Everyone has their own car in front of the door, which means space-consuming and expensive infrastructure. While you could also create greenery or a water feature in that space. And about plans based on data from the past: take a look at a new construction project. There is nowhere a shed where the e-cargo bike just fits. While residents all have such a cargo bike.'


Letting go of the parking norm is less revolutionary than it seems, says Walvius. 'You create new neighborhoods for the next forty to fifty years, in other words for today's young people, the swap bike users. This generation attaches less value to property and is already used to paying a fixed monthly amount for mobility. If you clearly understand what private car ownership costs, including the parking space, and what the prices are for space and infrastructure construction, few young people will opt for "expensive living with a parking space". Certainly because many young people will soon not have a car (and increasingly no driver's license), but will have a student loan.' 'In Bremen they have been working with mobilpunkte for ten years. The aim is to have such a mobi point every 300 meters in the city, with sufficient and good quality shared transport: public transport, shared car, shared bicycle, e-bike and electric scooters. The new departure point from your neighbourhood. Naturally, efforts are also being made to reduce the number of parking spaces. In Bremen, one shared car replaces sixteen parking spaces! In the Netherlands we started this year with mobi points. And you can also expand them with a parcel service, a kind of social meeting point or a kiosk. But more importantly: if you concentrate all logistical facilities here, space will become available in the district for walkers and cyclists and for greenery and water, in a park-like setting. You create a much more attractive living environment.'

MaaS becomes LaaS

Walvius' dream therefore begins with an 'extreme reallocation assignment' to designers. 'Now we are talking about MaaS, Mobility as a Service, but actually we should already be talking about LaaS, Living as a Service. The new generation is used to sharing, so not just transport, but also your washing machine or your garden. You could create Living Labs to experiment with that.'


We are approaching (technical) developments, innovations and complex challenges at lightning speed, but the traditional pillars limit a coherent approach. Integrated working is something you have to learn and for which you have to unlearn traditional working first. Walvius: 'The funny thing is: when I tell my story about the residential area of ​​the future, no one finds it illogical. You don't have to be a behavioral psychologist to see how young people's lives are very different and are much more climate-conscious than my own generation, which was raised with car ownership as the highest goal.'

The above article is from the VNG Magazine. View the original article in PDF format here.

Car Sharing Training Program Starts van

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It is not the number of providers, the target group or the type of vehicles that determines whether car sharing can be successful. No, the biggest factor that determines whether car sharing finds a foothold anywhere is the policy of the municipality. That is why Advier has developed the Car Sharing Training Program in collaboration with Deloitte Belgium. This is aimed at sharing knowledge and supporting municipalities.

The first (online) training sessions took place last week. 30 enthusiastic municipalities joined to find out more about the background, policy and communication surrounding shared mobility. They do not only learn from our experts: because municipalities participate in a training course, they can also exchange knowledge and experience with each other.

The first training focused on the ambition. Friso Metz, consultant at Advier, explains: “There are actually four levels of ambition. Passive, when a municipality only responds to the wishes of providers. Reactive, when the municipality draws up a policy framework and has providers respond to it. active, when the municipality itself takes a lot of initiative to encourage car sharing. And then you have Initiative, when the municipality itself has little policy, but organizes a number of things from the residents”. The task for the municipalities was to estimate at what level they were now operating and at what level of ambition they would like to be. “There is no value judgment in that,” says Friso. “It is just important to know where you stand and where you want to go as a municipality”.

The training program will continue until the summer of next year.

Participants Exercise Challenge Nijmegen move together more than 110.000 km

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On Tuesday 17 November, the award ceremony of the Exercise Challenge 'We are Green Healthy and in Motion Nijmegen 2020', for which Advier was responsible for the implementation, took place.

Marc Kemink (Mobility Broker Arnhem-Nijmegen) hands over check to Ale Houtsma, Chairman of the Board of Directors of CWZ

De exercise challenge started on October 14, and was initiated from the employer approach of the program Smart & Clean On The Go of the Arnhem-Nijmegen region. The aim of the Exercise Challenge was to enthuse and motivate employees to exercise more. No fewer than 16 organizations of the local prevention agreement 'We Are Green, Healthy & In Motion Nijmegen' took on the challenge of registering at least 100.000 kilometers together in 4 weeks. Whether it was cycling or walking, on the way to work or in leisure time, all movement counted. After 4 weeks the total final score was 110.000 kilometers, a fantastic result!

In addition to the group challenge, there was also a battle for first place: which organization registered the most kilometers during this challenge in proportion and won the prize pool.

On Thursday 19 November, the participants of the Exercise Challenge were informed about the top 3 by means of a video of the award ceremony, with a third place for Woongaat and a second place for the Municipality of Nijmegen. The CWZ eventually won this first Exercise Challenge of 'We are Green Healthy and in Motion Nijmegen'. They were surprised with a check for €5.200.

Prior to the Exercise Challenge, each organization donated an amount for both the charity and the prize pool. Several charities, including 6 local charities, were supported with this!

Green Deal Car Sharing II achieves most important objective

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The target of 700.000 shared car users from the Green Deal Car Sharing II has already been achieved this spring, a year earlier than planned. This is evident from CROW-KpVV's annual Car Sharing dashboard. This dashboard is based on research by Advier. More and more Dutch people see car sharing as a good solution. The total number of users has now grown to 730.000. An increase of almost 42 percent from last year when there were 515.000 users.

The number of shared cars is still lagging behind in use: of the intended 100.000 shared cars in 2021, there were 64.000 during the counting moment this spring. That is 13.000 more than in 2019. More effort is needed to achieve the target.

There are still several barriers to overcome in the area of ​​carsharing. One of those barriers is the lack of a municipal framework for car sharing. Without such a framework, it is very difficult for providers to get shared car spaces in public space. That hinders the development of the market. Commissioned by the Ministry of Infrastructure and the Environment and the European Commission, Advier will train 30 municipalities in the field of car-sharing policy.

Download the presentation here from Green Deal chair Betty de Boer about the annual figures.

More information:

Friso Metz – - LinkedIn

Dashboard Carsharing

Green Deal Car Sharing II

First Seabubble comes to the Netherlands!

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The SVE Group brings the first SeaBubble to the Netherlands. This SeaBubble is one of the first ten to be delivered worldwide in 2021. The SVE Group is the first in the Netherlands with this.

Seabubble on the water in Dordrecht

The SeaBubble sails without emissions, without noise and without waves due to the use of the patented fly-by-wire system. The SeaBubble that will sail in the Netherlands has a capacity for 5 people, is powered by hydrogen and has a sailing time of 2 hours on a full tank. The SeaBubble is fully refueled within 4 minutes.

Partly thanks to the Region Deal, passenger transport by water has become a hot topic in the Drechtsteden. The docking stations that belong to this innovative SeaBubble are designed and made with the help of several partners in the Drechtsteden.

For more information, please visit or at the case SeaBubbles on our site.

Corona Shared mobility is vital

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Shared mobility is vital, especially now 

The corona crisis makes it clear that shared mobility is indispensable. Anyone who used to take the train or bus for occasional journeys must now look for alternatives. This is an issue, especially for longer journeys, where the (electric) bicycle is not an option. At home and abroad, we see that shared mobility offers opportunities here. This is apparent from a quick inventory by advise in the framework of the European project SHARE North. 

Solutions for Occasional Rides

During the lockdown, many shared vehicles were stationary. Now that we are becoming more mobile again, providers of shared cars and shared scooters are seeing demand pick up. Shared cars are not an option for daily trips to work. But for a visit from family and friends, a trip to the forest, the beach or IKEA, they are a godsend.

Shared bicycles and scooters offer an alternative to city bus, tram and metro. Electric shared scooters have the advantage that the range is larger. In metropolitan areas this is a clean and efficient alternative to your own car or petrol scooter.

This is apparent from a quick inventory carried out by Advier in the context of the European SHARE-North project. This project aims to stimulate shared mobility.

Demand exceeds supply

In a shared vehicle you are not at the same time with other people and the rule of 1,5 meters away is no problem. Vehicles do have to be disinfected, but most providers jump in handy. And gradually we get used to it. In short: the corona crisis is bringing the power of shared mobility to the fore. Because every country deals with (leaving) the lockdown differently, there are many differences. But the expectation is that capacity shortages will arise in the short term. It is important that governments and providers quickly arrange for the supply to grow.

High satisfaction

Many people who have never used a shared car are pleasantly surprised at its convenience. The vehicles can be booked, opened and closed using handy apps. Car sharers don't have to worry about all the additional factors such as cleaning, maintenance and insurance. Shared cars are much newer and cleaner than the average Dutch park. In addition, more and more electrical concepts are available.


As long as offices remain closed, it will take some time before commuter traffic increases again. Shared transport is not an option for these daily journeys. But when shared mobility is available for occasional journeys, more space is needed in public transport for those who regularly need it. In addition, a shared car can be an option for those who continue to work from home a lot, but occasionally have to go to the office. For the regular traveler, (electric) bicycle and speed bike will be more important. An additional advantage is that a favorable lease arrangement has been in place since the beginning of this year, making the purchase much more accessible.

Expand capacity quickly

It is now important that an additional offer of partial transport is arranged quickly. In addition, promotion is important: many people are still unfamiliar with the concept and do not know what the possibilities are. There are many barriers that prevent people from boarding. The advantage is that most barriers are mental. The situation that has now arisen makes it much easier to break down these barriers.

Leading role of government

Municipalities have a crucial role in the development of shared mobility. Shared vehicles are in public space. Without the right permit, hardly any development is possible. It is easier for providers to focus on municipalities that have developed a clear framework for this. Anyone who does not have this is now missing the opportunity to grow shared transport. And thus make a lasting contribution to the climate objectives. It will also help if the VAT rate for shared mobility is equated to that of public transport. Advier has more than ten years of in-house expertise in shared mobility and supports parties in research and implementation.